Is your Google Ads account bleeding cash? A simple change could help. In account after account we find this one setting (cleverly hidden by Google) can make an immediate difference. "Location Options" In a search campaign this can be found in the Location section. Click on the Location Options. (see below) By default, the TOP option will be checked. Notice this is (recomme [...]

Selling PPC Lesson 6: How ToPrice Your PPC ServicesTime to get serious now! You’ve decided that you are going to start offering PPC services to your clients. Now the question is, how do you price your PPC services.Below are some questions you can ask and models you can use to baseline your pricing.Questions to Ask Yourself :Are you including this service as part of a package [...]

Selling PPC Lesson 5:Pick a Niche and Work ItNiching down, or serving a specific type of business,  is an emerging trend in Digital Marketing. A niche agency can be defined as one that only serves a specific industry. A good example would be a digital agency that only serves HVAC companies.6 Reasons to Niche DownThere are a variety of advantages to working in a single nich [...]

Selling PPC Lesson 4:How To Find ProspectsThere’s two ideal types of clients you should pursue for PPC Services.Those who ARE running Google Ads already and those who SHOULD BE running Google Ads.In other chapters I’ll discuss how to pursue a particular niche. For right now let's’ keep it general. Later when you have (or perhaps haven’t) chosen a niche, you can go stric [...]

Selling PPC Lesson 3: Target the Right Type of Client When I look for ideal PPC clients I tend to look at two factors. The prospects niche and the size of their business. I do not want to imply that only these niches work. Or only businesses of a certain size will become good clients. We have taken on clients that would seem to be in less than ideal niches and they have had f [...]