What is a Sales Lead?

Before we start trying to generate sales leads, it might be a good idea to define what a sales lead is. According to the Business Dictionary a sales lead is: “Inquiry, referral, or other information, obtained through advertisements or other means, that identifies a potential customer (prospect).” In the real world I guess you’d sale […]

What Are Business Leads And How To Get Them Rolling In

Revenue is the fuel for every successful company, and every current client started at some point as a “lead”.

But how do you define a lead? There are many different thoughts on that. For our purposes I’d suggest this definition…