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Is your Google Ads account bleeding cash?
A simple change could help. In account after account we find this one setting (cleverly hidden by Google) can make an immediate difference.
In a search campaign this can be found in the Location section. Click on the Location Options. (see below)
By default, the TOP option will be checked. Notice this is (recommended) by Google. Hmmmm
That's great if you want anyone, anywhere to click on your ad.
99.7% of the time, you want the people IN your targeted location to see your ads.
Select the People In or regularly in your targeted locations. Remember to Save.
Your spend is now directed towards your ideal potential client instead of Google's bottom line.