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Google Ads for Lawyers
Google Ads for Lawyers
Pros & Cons of using Google Ads for lawyers
PPC Lead Generation for Lawyers
Google Ads for lawyers success tips. One of the most import factors in growing your legal practice is getting your name out there. Google Ads for lawyers have historically achieved great success using traditional marketing techniques such as standard billboards, tv commercials etc. but is digital marketing as lucrative as more time tested marketing methods?
As a digital marketing agency, our job is to get businesses leads through various marketing channels online and we'll admit, while almost every industry has the ability to advertise online, some industries have to overcome bigger challenges than others when trying to run effective legal ppc campaigns. Below I'll break down the biggest pros and cons when it comes online lead generation for lawyers and how to make the most out of your legal digital marketing.
Google Ads For Lawyers Pros
One of the the biggest pros in google ads for lawyers is the control you can have over your budget and campaign settings. Unlike traditional marketing methods that are more so geared to brand awareness or showing your practice to as many people as possible. The targeting options in google ads allow you to control your daily budget, the exact locations you want to target down to the zip code, as well as the locations and phrases you don't want to show up in. Even better is your campaigns can be paused at anytime if you ever need to abruptly stop your marketing efforts. This makes advertising on google ads flexible, affordable, and generally less of a gamble
Another awesome perk is the data you can acquire about your clients. competitors, and market simply buy running google ads campaigns. The various reports in google ads can help identify extremely valuable information such as the areas of your target location most of your traffic is coming from or new opportunities for keywords or terms people are using to find your business that you may have not previously thought of. Lastly, you can see your competitors ads and find out what kind of offers or promotions they might be using and take advantage of anything that can be improved up in your own ad copy.
The main reason why lawyers should use google ads is customers are searching for them. Google is often refereed to as the new phone book and for good reason. On average Google receives 63,000 per second! I'm sure you've recently used google to find some product or service in your area. The popularity of Google search is growing everyday and if you don't take advantage of the platform you're missing out on valuable leads. Lawyers are particularly successful on Google because when most people need a lawyer there's also a sense of urgency which any marketer will tell you is a huge benefit. Urgency pushes a buyer a few steps closer on the sales funnel out of necessity for your service this makes it an easier service to sell over a recreational product or service.
Google Ads For Lawyers Cons
PPC stands for pay per click and that's exactly how google ads works. You pay every time someone clicks on your ad and you control how much you want to pay for each click. One challenge Lawyers face is a higher than average cost per click to get their ads to the top position in the search engine results. This is due to the high customer life time value of an average client. If someone told you that if you spent $1000 this month you'd have $10,000 in two months that would likely seem like a no brainer. But unfortunately many business owners only see and stress over the money going out into their marketing and don't put enough effort in understanding the entire financial gain from each client. Before you start your legal lead generation you need to deeply understand your CLTV.
Another pitfall is it's extremely easy to waste money on the wrong keywords. For example if you advertise on the phrase "lawyers near me" and your ad copy is appealing, you'll get some leads quickly but if you only practice a certain type of law they will likely not be qualified. For example personal injury is one of the most expensive niches in ppc marketing. If your practice doesn't work in this specific niche it's very important to narrow down what you do and the exact phrases you want to show up for. Google's keyword planner can help you out immensely in coming up with new opportunities and it's equally important to use negative keywords for the legal niches you want to avoid showing up for.
Lastly this is a high competition industry, which means you need to stay on top of your marketing campaigns. We recommend a minimum of weekly optimizations of the account but if you're unfamiliar with the platform you might need to commit to daily management in the first few months to get everything running correctly. Competitors will have a direct impact on the cost per click in the auctions you share keywords in. Your competitors have a variety of bidding options and platforms to try to one up your ppc efforts and it's vital to stay on top of your strategy and dominate your marketing.
The Verdict:
Lead generation for lawyers has never been easier than using Google Ads! If you own a legal practice it's and you're serious about growing your legal practice there's no better method than having a great presence on Google. We understand that it's not always easy to juggle running a legal practice and manage your marketing efforts, this is why we exist. We help businesses all over the world advertise on Google and set them up to make the most out of their marketing budget and generate consistent qualified leads. Click the button below to set up a 100% free consultation.